Privacy Policy

This Privacy Policy explains how GoRoots collects, uses, shares, and protects personal information when you use our appointment booking platform for salon and wellness services.

1. Scope

This policy applies to information processed through our website, booking forms, waitlist features, customer support, and reminder communications.

2. Information We Collect

Depending on how you use the platform, we may collect:

• Contact details such as name, email, and phone number.
• Appointment details including date, time, service selected, provider selected, and notes you submit.
• Profile data such as communication preferences, loyalty identifiers, and booking history.
• Payment-related information from payment processors (for example, payment status and transaction ID).
• Device and usage data such as IP address, browser type, pages viewed, referral source, and session activity.

3. How We Use Information

We use personal information to operate the appointment business, including to:

• Create, confirm, manage, reschedule, and cancel appointments.
• Send booking confirmations, reminders, receipts, and service-related messages.
• Provide customer support and resolve disputes related to bookings and payments.
• Improve service quality, staffing forecasts, and platform performance.
• Detect fraud, abuse, duplicate accounts, or suspicious booking behavior.
• Comply with legal obligations, tax reporting, and record-keeping requirements.

4. Appointment Communications

By booking through our platform, you agree to receive transactional communications related to your appointments, such as confirmations, reminders, schedule changes, and cancellation notices.

If you opt in, we may also send promotional messages. You can unsubscribe from marketing messages at any time, but service-critical appointment messages may still be sent.

Transactional and marketing SMS consent are handled separately. Both consent options are optional and are not pre-checked. You may reply STOP to opt out and HELP for help. Message and data rates may apply. Message frequency may vary.

5. Cookies and Tracking

We use cookies and similar technologies for authentication, session continuity, analytics, and performance improvements. You can manage cookies using your browser settings.

6. How We Share Information

We do not sell your personal information. We may share information with:

We will not share or sell your mobile information with third parties for promotional or marketing purposes.

• Service providers and salon professionals necessary to fulfill your appointment.
• Payment processors for billing, refunds, and fraud screening.
• Technology vendors who support hosting, analytics, messaging, and customer support.
• Authorities or legal entities when required by law, regulation, or valid legal process.

7. Data Retention

We retain personal data for as long as needed to provide services, maintain appointment records, process payments, meet legal obligations, and resolve disputes. Retention periods may vary by data type and applicable law.

8. Your Rights and Choices

You may have rights to access, correct, update, delete, or export your personal information.

• You may update profile details from your account (if available).
• You may request deletion or correction by contacting our support team.
• You may opt out of marketing messages while continuing to receive booking-related notifications.

9. Security

We maintain reasonable administrative, technical, and organizational safeguards to protect personal information. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

10. Children

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13 without appropriate consent where required by law.

11. Policy Updates

We may revise this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The updated version will be posted on this page with a revised effective date.

12. Contact Us

If you have questions about this Privacy Policy, contact us at support@goroots.us.